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Brownbag Lectures: Subtle Authority: How Grapic Design Can Control Emotions (and Actions)

Brownbag Lectures: Subtle Authority: How Grapic Design Can Control Emotions (and Actions)

• Location: ISM Research & Collections Center, Springfield
• Date: Wednesday, March 25, 2015, 12:00 PM - 1:00 PM

Presented by Brytton Bjorngaard, Professor of Visual Art, University of Illinois Springfield

Great works of graphic design are stimuli that affect a viewer’s emotional state, which in turn can influence their behavior. Graphic designers use a variety of tools, including language, imagery, typography, and color to build meaning into their designs for their clients and in turn play on emotion. This lecture will showcase examples of those tools in use as well as take a look at the psychology behind emotional connections to design, with the hope that viewers will both start to enjoy the hidden meanings as well as understand, and perhaps even take control of, their emotional reactions to graphic design.

Brytton Bjorngaard is an Assistant Professor of Digital Media at the University of Illinois Springfield, where she teaches graphic design, web design, and photography courses. She holds an M.F.A. in Graphic Design from Iowa State University and a B.A. in Graphic Design from Saint Mary’s University of Minnesota.

One of our Brownbag Lectures

Weekly lectures held at the Museum's Research and Collections Center. Lectures are usually held during lunchtime on Wednesday. The RCC is located at 1011 E. Ash Street in Springfield. Access to the building is from 10 ½ Street (between Ash and Laurel Streets), where there is ample visitor parking in the west parking lot. For more information, please call 217-785-0037. Brown Bag Lectures are free and open to the public.

Also, if you want to be informed of upcoming lectures by email, you can sign up for the brownbag announcement list.